berry health

As a founding product designer, I joined Berry Health to solve one problem: how to make healthcare accessible, discreet, and trustworthy for patients in Ghana, especially for sensitive conditions like sexual and mental health. The challenge wasn’t just designing a mobile web experience—it was designing a full healthcare service that balances clinical safety, regulatory compliance, patient empathy, and operational feasibility, while helping the business grow from pre-seed. I worked hands-on across product definition, product & service design, and brand alignment to build a platform that patients trust and clinicians can rely on.

Founding Product Designer / Product Design Director

• Product definition & strategy

• End-to-end service design

• Hands-on UX/UI design and rapid prototyping

• AI-enhanced workflows for clinicians

• Design systems & brand-product consistency

• Executive stakeholder collaboration

I worked directly with founders, clinicians, engineers, and investors to take Berry Health from zero to a live, trusted platform, while also shaping the business model and product strategy.

$1.6M

in pre-seed funding raised

50,000+

patients treated (and counting!)

85%

patient retention over 6 months

4.6/5

rating on Google reviews

Ghana’s healthcare system is fragmented:

• Long travel times and high opportunity costs

• Expensive private healthcare

• Limited access to qualified clinicians

• Counterfeit drugs in circulation

• Social stigma around sensitive conditions

At the same time, Ghana’s digital adoption created opportunity:

• 24M+ smartphone users

• 21M active Mobile Money accounts

• $889M in online sales in 2024

Berry Health needed to build a product that patients could trust, clinicians could use efficiently, and the business could scale—all in a market where telehealth was unknown.

Rather than starting with an interface, I focused on defining the care model:

• Asynchronous consultations to reduce bandwidth requirements, enable privacy, and make it easier for clinicians to review cases

• AI-assisted care pathways to support clinicians with personalized, structured decision-making

• Medication fulfillment integrated directly to ensure patients actually received care

Every design decision—from onboarding flows to notifications—was grounded in trust, simplicity, and accessibility.

We built a full end-to-end telehealth experience:

• Patients describe symptoms and share medical history online

• Clinicians review asynchronously, then provide a personalized care plan

• Medication is delivered discreetly nationwide

• Brand, product, and marketing experience remain consistent across touchpoints

I shipped the platform, iterated rapidly on feedback, and ensured each new feature aligned with both patient outcomes and business goals.

As usage grew, design informed new product offerings:

• General health treatment

• Chronic condition management

• Weight-loss programs

• Subscription healthcare services

Design wasn’t just about visuals—it directly influenced retention, recurring revenue, and investor confidence.

Designing a first-of-its-kind product in a market that did not have an established playbook was a genuine learning experience.

• Trust is the product. Without credibility, adoption fails.

• Service design drives outcomes. How care is delivered is as important as the UI.

• Friction kills access. Every extra step in the care journey reduces patient engagement.

These insights continue to inform how I design AI-enabled health products that are trustworthy, accessible, and effective across complex markets.

Team

Dr. Fredua Agyeman Akosa, Dr. Collins Appiah Agyekum, Chris Cooper, Lusiana Graham, Gaurav Kumar, Nii Ofoli Quaye, Ricardo Torres, Alastair Turner, Richard Winter

COMPANY / Launch

Berry Health / 2024-2026